4 Ways To Develop A Powerful Mindset

In an industry that is constantly moving, developing a powerful mindset as an artist is one of the greatest keys to success. We’ve listed tips below that you can utilise to help build a powerful mindset of your own.

  1. Visualisation Your Success

    You’ve probably seen or heard a friend or someone on the internet tell you that visualisation is important for growth. And although it sounds crazy, there’s been more and more science to back up the claims. Before we get into the science of visualisation, which artists have mentioned it as being on their keys to success? Some include: Michael Jackson, Drake, Russ, P Diddy and even world athletes like Michael Phelps. Visualisation is also another reason why Formula 1 teams re-create race tracks so precisely so that their drivers can visualise every element of the track in order to achieve success.

    The science:

    Numerous scientific studies have shown that visualisation can help create an environment in our brain to support a desired outcome. What this means, in simple terms, is that if you visualise yourself as a successful artist or producer, working with top names or selling out shows worldwide, your brain begins to mould itself as if the event had already happened. When we visualize an action, the same regions of the brain are stimulated as when we perform it and the same neural networks are created

    Visualization under deep relaxation is also referred as self-hypnosis. When you relax deeply, your brainwaves move from Beta (12 to 30 Hz) to Alpha (8 to 12 Hz), and sometimes even Theta (4 to 8 Hz). Alpha and Theta are suggestible states in which it becomes easier to reprogram patterns and beliefs at a subconscious level.

    If you visualize yourself accomplishing something you believe you can’t do while at those levels of the mind — and do it several times (repetition is important!) — you’ll begin to override the old, limiting beliefs that prevented you from succeeding with a new belief: your capacity to achieve it.

  2. Be Willing To Work

    You’ve definitely heard the term “hustle” or “grind” before, but what actions are you taking to support your desired outcome? If your goal is to become the next Jay-Z or the next Michael Jackson, you need to understand that success is a by-product of really hard work. Rarely does someone get noticed and rocketed to fame and success. Artist “Russ” said it took him 12-years to become an overnight success. Since then he’s put out multiple albums and a ton of singles, consistently. It was only till a few years ago that his reach began to show the world the true power of putting in the work. Ask yourself the following: Is what i’m doing right now something that supports my goals? What could I be doing in specific slots of time to push me closer to my goals? Is success even a goal of mine? - Once you’ve answered these questions, you can then move onto the next step.

  3. Develop Powerful Habits

    We’ve analysed hundreds of music artists’ profiles since launching our Instagram account, and one thing we notice over and over again is how much time artist spend on leisurely activities instead of focussing on their brand. Although it sounds crazy, we can spot an artist with great focussed-potential based on a few things: His overall Instagram branding, his release schedule and music quality. All in just a few minutes. In order to really take both your mindset and career to an entirely new level, you HAVE to create habits that support your desired outcome. You can do this by setting a reachable goal, then breaking down habits that support that goal. These are consistent actions that will support your journey to becoming who you want to be. For example:

    If your overall goal is to lose fat and be more healthy, you need to create several habits to support that outcome. A few being: Eating in a caloric deficit, exercising 3-4 times a week and eating healthy. As you can see, we took the big goal of “losing fat + being healthy” and broke it down into a few habits we need to perform daily to reach the desired outcome. Now it’s up to you to create a goal, then create daily habits that support your desired outcome until you reach the goal!

    In an interview with Lewis howes, James clear explained how a client of his created a habit of exercising by first “standardising” then “Optimizing” a habit. His client first made a daily habit of showing up to the Gym every day. Driving his car to he car park and then going home. You’re probably thinking, “what the hell is the point of that?” - Great question. You see, as human beings, our brains take what’s called “The past of least resistance” - Which means, it will take the easy way out 9 times out of 10, if you let it. It’s a natural process designed to ensure the brain endures the least amount of stress. By creating a simple, easier habit of just showing up to the Gym, James’ client mastered the art of “Standardising” a habit. The next step is “Optimising”, which in simple terms means: to do something more efficiently or better. Once he made “Showing up” to the gym a simple and easy habit, he optimized the habit by working out for 5 minutes each day. He then progressively increased his workout times. By understanding this, you can create habits that last and become a lifestyle. Try not to jump into really tricky habits, but instead, break them down and make them efficient over time.

  4. Reframe your perspective

    As we grow up, one factor that remains at the forefront of every day life is self-limiting and self-sabotaging belief systems. If we don’t reach a desired outcome, we tend to either give up or relay self-sabotaging program of ours that we’re familiar with. Think about this, how many times in life have you said, “Ahh I can’t do that”, "I’ll never be as good as ____”, “I wish I could do what ____ does” - These are all self-limiting pieces of self talk. If you wish to achieve great success, the way you speak to yourself must change. Psychologist Ethan Kross discovered that a subtle linguistic shift — shifting from 'I' to your own name — can have really powerful self-regulatory effects. In other words, instead of saying “I’m silly” - Try using your own name, for example, “What can Jack learn from this?” - By using your own name in third person, you begin to question your habits and actions, and create distance from the situation at hand. This encourages you to be less judgemental on yourself and to define and execute a plan of action any time you limit your self-belief.


  1. Visualise Yourself as being Successful

  2. Be Willing To Work

  3. Develop Powerful Habits

  4. Reframe Your Perspective